Black Friday 2025 is the best time of the year to upgrade your oral health tech, with premium electric toothbrushes from Oral-B and Philips Sonicare dropping to their absolute lowest prices in the UK. We are tracking the deepest discounts on flagship models and popular mid-range brushes, with savings reaching up to 70% off RRP. This page is constantly updated to bring you the best Black Friday electric toothbrush deals.
Today’s Oral B toothbrush and brush heads deals: For Sonicare, check it here below
- Get 65% off (for around £280) Oral-B iO10 Electric Toothbrush For Adults, Gifts For Women / Men, 1 Handle, 1 Ultimate Clean Toothbrush Head, Charging Travel Case, 7 Modes, 2 Pin UK Plug, Cosmic Black, Oral B IO Toothbrush
- Get 64% off (for around £180) Oral-B iO9 Electric Toothbrush For Adults, App Connected Handle, 1 Toothbrush Head, Charging Travel Case & Magnetic Pouch, 7 Modes, 2 Pin Plug, Special Edition
- Get 70% off (for around £100) Oral-B iO6 Electric Toothbrush For Adults, 3 Toothbrush Heads, Travel Case & Toothbrush Head Holder, 5 Modes With Teeth Whitening, 2 Pin UK Plug, Black
- Get 71% off (for around £80) Oral-B iO5 Electric Toothbrush For Adults, 1 Toothbrush Head & Travel Case, 5 Modes With Teeth Whitening, UK 2 Pin Plug, Black
- Get 69% off (for around £50) Oral-B iO3 Electric Toothbrush, 2 Toothbrush Heads, Pressure Sensor, Toothbrush for Adults with Travel Case, Gift Ideas for Him/Her, Matt Black, UK 2 pin plug
- Get 65% off (for around £35) Oral-B iO2 Electric Toothbrush, 1 Gentle Care Toothbrush Head, 1 Travel Case, 1 Travel Refill Holder, Oral B Toothbrush Adults (Night Black), Designed by Braun, 2 Pin UK Plug
- Get 60% off (for around £30) Oral-B Pro Junior Electric Toothbrush, 1 Purple Handle, 1 Toothbrush Head, Designed By Braun, For Ages 6+
- io brush head deals:
- Get 57% off Oral-B iO Ultimate Clean Original Electric Toothbrush Heads, Black, Pack of 8 Replacement Toothbrush Heads with Angled Bristles for Deep Plaque Removal, Packaging May Vary
Today’s Sonicare toothbrush and brush heads deals:
- Get 66% off (for around £190) Philips Sonicare DiamondClean Prestige 9900 – Sonic Electric Toothbrush with 1x A3 Premium All-in-One Brush Head and Charging Case in Midnight Blue (Model HX9992/12)
- Get 58% off (for around £190) Philips Sonicare DiamondClean Smart 9400 Electric Toothbrush, Sonic Toothbrush with App, Pressure Sensor, Brush Head Detection, 4 Brushing Modes and 3 Intensity Levels, Black, Model HX9918/89
- Get 59% off (for around £130) Philips Sonicare DiamondClean 9000 Electric Toothbrush, Special Edition, Sonic Toothbrush with App, Pressure Sensor, 4 Brushing Modes, 3 Intensity Levels, Charging Stand, Aquamarine, Model HX9911/89
- Get 65% off (for around £70) Philips Sonicare AdvancedClean Limited Edition Electric Toothbrush – Smart Screen, Pressure Sensor, Brush Head Replacement, 5 Brushing Modes and SmarTimer, Black, Model HX3792/11
- Get 64% off (for around £180) Philips Sonicare 7100 Electric Toothbrush, Sonic Toothbrush with App, 4 Brushing Modes and 3 Intensity Levels, Pressure Alert, EasyStart, SmarTimer, Black, 2 Pack, Model HX7429/03 [New Technology]
- Get 67% off (for around £100) Philips Sonicare 6100 Electric Toothbrush, Sonic Toothbrush with 2 Brushing Modes and 3 Intensity Levels, Pressure Alert, EasyStart, SmarTimer, Travel Case, White, Model HX7400/02 [New Technology]
- Get 67% off (for around £70) Philips Sonicare 5500 Electric Toothbrush, Sonic Toothbrush with 2 Modes, Pressure Alert, EasyStart, SmarTimer and BrushPacer, Navy, Model HX7113/01 [New Technology]
- Get 67% off (for around £60) Philips Sonicare 5300 Electric Toothbrush, Sonic Toothbrush with 2 Intensity Levels, Pressure Alert, EasyStart, SmarTimer and BrushPacer, White, Model HX7108/04 [New Technology]
- Get 55% off (for around £50) Philips Sonicare 4100 Electric Toothbrush for Adults with 1 x Philips W2 Optimal White Sonic Brush Head in White, Slim Travel Case and USB Charger
- Get 60% off (for around £40) Philips Sonicare 3100 Electric Toothbrush, Sonic Toothbrush, Pressure Sensor and Timer, Travel Case, Sugar Rose, Model HX3673/11
- brush heads deals:
- Get 38% off (for around £25) Philips Sonicare S2 Sensitive, Genuine Replacement Toothbrush Heads, White, 6 Pack, HX6056/87
- Get 38% off (for around £125) Philips Sonicare C1 ProResults, Genuine Replacement Toothbrush Heads, White, 8 Pack, HX6018/87
- Get 33% off (for around £30) Philips Sonicare W2 Optimal White, Genuine Replacement Toothbrush Heads, Black, 8 Pack, HX6068/88
- Get 30% off (for around £40) Philips Sonicare C3 Premium Plaque Defence, Genuine Replacement Toothbrush Heads, White, 6 Pack, HX9046/87
- Get 30% off (for around £40) Philips Sonicare G3 Premium Gum Care, Genuine Replacement Toothbrush Heads, Black, 6 Pack, HX9056/88
- Get 25% off (for around £45) Philips Sonicare A3 Premium All-in-One, Genuine Replacement Toothbrush Heads, Black, 6 Pack, HX9096/88
- Get 22% off (for around £35) Philips Sonicare Original ProResults Standard Sonic Toothbrush Heads – 10 Pack in White (Model HX6010/32)
Best Black Friday Premium Electric Toothbrush Deals (£150+)
This tier represents the deepest discounts on the newest, most advanced cleaning technology, including AI guidance and SenseIQ. If you are looking for the absolute best Black Friday Oral-B or Black Friday Sonicare deal, focus here.
Flagship Comparison: Oral-B iO vs. Philips Sonicare Prestige
| Feature | Get 64% off Oral-B iO9 Electric Toothbrush | Get 66% off Philips Sonicare DiamondClean Prestige 9900 |
|---|---|---|
| Technology | Magnetic iO Drive (Oscillating/Rotating Head) | Sonic Technology (Up to 62,000 movements/min) |
| Guidance | AI Position Detection and Color Interactive Display. Tracks 3 surfaces per tooth for real-time coaching. | SenseIQ Technology (adapts intensity). Full detailed guidance is provided via the Sonicare App. |
| Deal Price | £179.99 (64% Off RRP) | £188.99 (66% Off RRP £549.99) |
| Travel Case | Charging Travel Case | Premium Leatherette USB-C Charging Travel Case (More compact) |
Top Premium Deal: Philips Sonicare 9900 Prestige
The DiamondClean Prestige 9900 is the standout deal of the season, dropping from its high RRP of £549.99 to just £188.99. This model is the gold standard for Sonicare, featuring SenseIQ AI and a single, effective A3 Premium All-in-One brush head.
Black Friday Mid-Range Smart Deals (£80 – £150)
This is the sweet spot for many shoppers, offering smart features (Bluetooth, pressure sensors) without the flagship price tag.
Philips Sonicare DiamondClean 9000
The Sonicare DiamondClean 9000 is an exceptional deal at £129.98, offering a powerful 59% saving off the RRP of £319.99. This model provides 4 modes (Clean, White+, Gum Health, Deep Clean+), 3 intensity levels, and app connectivity, positioning it just under the SenseIQ flagship models.
Oral-B iO6 Electric Toothbrush
The Oral-B iO6 represents the best value to experience the revolutionary iO Magnetic Drive technology. With deals reaching 70% off (down to around £84.99), it features 5 cleaning settings, a pressure sensor, and an accompanying App for position detection, making it highly competitive with mid-range Sonicare models.
Best Black Friday Budget Toothbrush Deals (Under £80)
For core cleaning power, reliable sensors, and essential timers, these deals are unbeatable.
Philips Sonicare Budget Options
The Philips Sonicare 5300 Electric Toothbrush (HX7101/01) is arguably the best budget sonic deal, often available for just £56.98 (68% off RRP £169.99). It provides the full 62,000 movements per minute, an intelligent pressure alert, and the SmarTimer/QuadPacer system. If you want a basic sonic option, the Sonicare 3100 Series at £34.99 is another strong choice.
Oral-B Budget Options
- Oral-B iO3: With deals pushing the price down to £49.99, this is the cheapest way to buy into the modern iO technology.
- Oral-B Smart 4 / Smart 5: These models offer reliable rotary cleaning with basic Bluetooth connectivity and multiple modes (3 modes for Smart 4, 5 modes for Smart 5 at £89.99), making them excellent deals for those who prefer the classic round head.
Black Friday Water Flosser Deals & Bundles (UK Focus)
Water flossers are frequently bundled or heavily discounted during Black Friday and are an excellent addition to your routine.
| Water Flosser | Key Feature | Black Friday Price (UK £) |
|---|---|---|
| Get 53% off Waterpik Cordless Slide Water Flosser, | Portable, collapsible, ultra-quiet design with USB-C charging. | £56.99 |
| Philips Sonicare Power Flosser 3000 | Features Quad Stream Technology, delivering four streams of water for larger coverage. | ~£59.99 (RRP: £119.99) |
Finding the Best Electric Toothbrush UK
Based on user searches, here is expert guidance to help you choose the best electric toothbrush for the money during the sales event.
1. Which brand is best for electric toothbrushes? Do dentists prefer Sonicare or Oral-B?
Both are excellent brands, and both are recommended by dentists UK. The choice depends on your preference for cleaning motion:
- Oral-B uses a small, round head that oscillates and rotates, which many dentists prefer for cleaning tooth by tooth.
- Philips Sonicare uses a long, oval head with high-speed vibrations, creating fluid action that cleans along the gumline.
2. What is the cheapest but best electric toothbrush?
The best budget option must offer a pressure sensor and a timer. During Black Friday, the top contenders are:
- Best Budget Sonic (under £40): Philips Sonicare 3100 Series at £34.99 (61% off RRP £89.99). It provides 62,000 movements/min and a pressure sensor.
- Best Budget Rotary (under £40): The Oral-B Pro 1 is a reliable classic performer, often discounted to around £35.00 at Tesco and Boots.
3. Which is the best electric toothbrush to buy in the UK? (Best Value)
For the ideal blend of features, power, and price (the best electric toothbrush for the money), the Philips Sonicare DiamondClean 9000 at £129.98 is highly recommended. It offers premium modes and app tracking without the SenseIQ price tag.
Black Friday vs. Cyber Monday Strategy (UK Retailers)
Maximizing savings requires smart timing, particularly when looking for deals at popular UK retailers like Boots, Tesco, and Amazon.
- Rule #1: Buy Flagship Models Early: The most coveted models (iO 9, Sonicare 9900 Prestige) have the highest risk of selling out. If you see the price drop, do not wait. It is rarely cheaper on Cyber Monday.
- Rule #2: Focus on Bundles: The best value is often a bundle that includes replacement brush heads (like the Sonicare C3 Premium Plaque Defence 4-Pack bundle) to offset the ongoing expense.
- Rule #3: Check Retailer Specifics: Boots electric toothbrushes sale and Tesco Electric Toothbrush Offers often feature aggressive deals on Oral-B iO3 and Philips Sonicare ProtectiveClean models. Black Friday electric toothbrush deals Amazon usually covers the widest range of all manufacturers.